Ideation
Our team created personas based on our findings from our research. There were 2 main types of personas we identified:
User Analysis
Student Persona
A student looking to learn from a tutor.
Tutor Persona
A tutor looking to teach a student.
Task Analysis
We identified and analyzed 4 key tasks essential to enhancing the tutoring experience:
Design
Creating a Design System
We developed the core elements of the new Tutorspree design system, including color and typography styles. These styles were applied to key components to effectively communicate Tutorspree's rebranding.
Prototyping
We developed the core elements of the new Tutorspree design system, including color and typography styles. These styles were applied to key components to effectively communicate Tutorspree's rebranding.
Final Solution
The redesigned Tutorspree app: Empowering student connections through virtual tutoring, gamification, and community engagement.
- Facilitates virtual sessions to expand the pool of potential matches and strengthen connections for students in need.
- Boosts user retention through gamification, allowing users to earn points for successful referrals and completed tutoring sessions, which can be redeemed for discounts.
- Implements a growth loop to drive product-led growth with referral codes that create opportunities for users to earn discounts while fostering community engagement.
Seamless Onboarding
Sign up as a tutor or student, sync your calendar, and enter your payment details.
Effortless Session Scheduling
Browse available topics, find the right tutor, and schedule your appointment.
Engage and Provide Feedback
Actively participate in tutoring sessions and share your experience through reviews.
Convenient Payment Processing
Quickly settle payments for any outstanding tutoring sessions.
Reflection
What did I learn?
My first 24-hour designathon reinforced the importance of empathizing with users in developing effective designs…
EMPATHY-DRIVEN DESIGN
Our team strengthened the product by drawing inspiration from our experiences adapting to life during the pandemic. These personal insights inform our design work, allowing us to empathize with users and develop solutions that genuinely resonate with their needs.
CHANGE-DRIVEN INNOVATION
Launched in 2010, Tutorspree was a pioneer in the education space. However, the unprecedented challenges of 2020 transformed many industries. By tackling the same core problem with a renewed perspective and intent, we can develop a more effective product.
What could I achieve with more time and resources?
BROADENING ACCESS BEYOND MOBILE
While mobile apps offer portability and convenience, many students and tutors would likely prefer accessing the Tutorspree experience on their laptops or desktops. Developing a scalable design system would facilitate our product's expansion across multiple platforms, enhancing accessibility and user experience.
ENHANCING THE DESIGN SYSTEM
The initial components and styles were quite basic and underdeveloped. With additional time and resources, I would create a more robust design system featuring responsive grids, a full range of UI components, and polished gradient styles, ensuring a cohesive and visually appealing user experience.